CEDAW/C/GC/40 29. The Committee recommends that States parties: (a) Adopt legislative and other measures, including awareness-raising and educational measures, to prevent and eradicate intersecting forms of discrimination and ensure substantive equality; (b) Develop and integrate an intersectional gender perspective in all areas and at all levels of decision-making, based on the collection and analysis of intersectional data on women; (c) Develop recruitment strategies to ensure equal access by women in all their diversity to public positions in all areas of decision-making and guide stakeholders in the private sector to equally adopt such recruitment strategies, for example, through legislation, awareness-raising about the mutually reinforcing relationship between diversity and integrity and the importance and success of diverse teams, and through financial and other incentives; (d) 3. Promote, using an intersectional lens, role models of women leaders. Dismantling gender stereotypes 30. Under article 5, States parties are required to eliminate all forms of gender stereotypes in all spheres. 41 The Committee observes strong prevalence of gender stereotypes in all spheres of society, including their perpetuation and exacerbation through media portrayals of women reinforcing the dominant position of men. The rapidly emerging artificial intelligence sector, including generative artificial intelligence, computer vision systems, speech and audio artificial intelligence, robotics and control systems, specialized artificial intelligence systems and hybrid artificial intelligence systems, learns from frequently gender-biased training data, carrying gender-based discrimination from the analog into the digital world, and needs to be addressed urgently from a human rights, including women’s rights, perspective. Furthermore, some misinterpretations of religio n and culture can shape gender stereotypes. The Committee emphasizes that gender stereotypes constitute a key barrier to women’s equal access to decision-making. 31. The Committee recommends that States parties: (a) Conduct awareness-raising campaigns for – and cooperate with – relevant stakeholders, including office holders, political parties, the public sector, media outlets, teachers, community, religious and faith-based leaders, members of electoral bodies, private sector representatives, trade unions, judiciary and law enforcement to adopt a positive discourse on parity, and enhance the understanding that the full participation of women in all areas of decision-making, on an equal basis with men, is essential for women to enjoy their human rights and benefits the entire community; (b) Conduct corresponding awareness-raising campaigns as in subparagraph (a) addressed to the general public of all ages, aiming for women, girls, men and boys to become transformative agents of change for gender equality; (c) Engage religious leaders and faith-based actors in the process of addressing areas of possible tensions between some interpretations of religious traditions and human rights, such as through the Faith for Rights framework of the Office of the United Nations High Commissioner for Human Rights; __________________ 41 24-20036 In its forthcoming general recommendation No. 41, the Committee will specifically address gender stereotypes in various sectors, including in connection with the media, digitalization and artificial intelligence. 13/29