A/RES/S-27/2 should promote the shared responsibility of parents, families, legal guardians and other caregivers, and society as a whole in this regard. 3. Local governments and authorities through, inter alia, strengthened partnerships at all levels, can ensure that children are at the centre of agendas for development. By building on ongoing initiatives, such as child-friendly communities and cities without slums, mayors and local leaders can improve significantly the lives of children. 4. Parliamentarians or members of legislatures are key to the implementation of the present Plan of Action, the success of which will require that they promote awareness-raising, adopt necessary legislation, facilitate and appropriate the financial resources needed for this purpose, and monitor their effective utilization. 5. Non-governmental organizations and community-based organizations will be supported in their work and mechanisms should be established, where appropriate, to facilitate the participation of civil society in matters relating to children. Civil society actors have a special role to play in promoting and supporting positive behaviour and creating an environment that is conducive to the well-being of children. 6. The private sector and corporate entities have a special contribution to make, from adopting and adhering to practices that demonstrate social responsibility to providing resources, including innovative sources of financing and community improvement schemes that benefit children, such as microcredits. 7. Religious, spiritual, cultural and indigenous leaders, with their tremendous outreach, have a key role as front-line actors for children to help to translate the goals and targets of the present Plan of Action into priorities for their communities and to mobilize and inspire people to take action in favour of children. 8. The mass media and their organizations have a key role to play in raising awareness about the situation of children and the challenges facing them. They should also play a more active role in informing children, parents, families and the general public about initiatives that protect and promote the rights of children, and should also contribute to educational programmes for children. In this regard, the media should be attentive to their influence on children. 9. Regional and international organizations, in particular all United Nations bodies, as well as the Bretton Woods institutions and other multilateral agencies, should be encouraged to collaborate and play a key role in accelerating and achieving progress for children. 10. People who work directly with children have great responsibilities. It is important to enhance their status, morale and professionalism. B. Goals, strategies and actions 33. Since the World Summit for Children, many goals and targets relevant to children have been endorsed by major United Nations summits and conferences and their review processes. We strongly reaffirm our commitment to achieve these goals and targets, and to offer this and future generations of children the opportunities denied to their parents. As a step towards building a strong foundation for attaining the 2015 international development targets and Millennium Summit goals, we resolve to achieve the unmet goals and objectives as well as a consistent set of intermediate targets and benchmarks during the course of this decade (2000–2010) in the following priority areas of action. 34. Taking into account the best interests of the child, we commit ourselves to implement the following goals, strategies and actions with appropriate adaptations to the specific 8