E/2003/27 E/CN.6/2003/12 approach that involved Governments, the private sector and civil society and that included gender equality as one of its goals. A number of the most interesting and promising activities spearheaded by the working groups of the Task Force were women’s projects. 13. Participants provided examples of good practices and shared ideas for enhancing the role of the media and ICT in the promotion of gender equality and women’s empowerment. Awards for positive, non-sexist portrayals of women in the media were seen as an excellent incentive, but measures were also needed to ensure institutional adherence to non-sexist portrayals within media organizations. Incentive systems of different types could be pursued, and voluntary codes of conduct and guidelines on gender-sensitive and non-sexist reporting should be encouraged. Efforts were necessary to achieve adequate coverage in the media and ICT of women in political and leadership positions, especially also during election campaigns, as inadequate coverage of women by the media had been shown to be directly related to their underrepresentation in political office. Partnerships between government and civil society organizations helped in increasing women’s access to ICT. 50