E/2004/27 E/CN.6/2004/14 (h) Promote critical reviews of school curricula, textbooks and other information education and communication materials at all levels in order to recommend ways to strengthen the promotion of gender equality that involves the engagement of boys as well as girls; (i) Develop and implement strategies to educate boys and girls and men and women about tolerance, mutual respect for all individuals and the promotion of all human rights; (j) Develop and utilize a variety of methods in public information campaigns on the role of men and boys in promoting gender equality, including through approaches specifically targeting boys and young men; (k) Engage media, advertising and other related professionals, through the development of training and other programmes, on the importance of promoting gender equality, non-stereotypical portrayal of women and girls and men and boys and on the harms caused by portraying women and girls in a demeaning or exploitative manner, as well as on the enhanced participation of women and girls in the media; (l) Take effective measures, to the extent consistent with freedom of expression, to combat the growing sexualization of, and use of pornography in, media content and in the rapid development of information and communications technology, encourage men in the media to refrain from presenting women as inferior beings and exploiting them as sexual objects and commodities, combat information and communications technology- and media-based violence against women, including criminal misuse of information and communications technology for sexual harassment, sexual exploitation and trafficking in women and girls, and support the development and use of such technology as a resource for the empowerment of women and girls, including those affected by violence, abuse and other forms of sexual exploitation; (m) Adopt and implement legislation and/or policies to close the gap between women’s and men’s pay and promote reconciliation of occupational and family responsibilities, including through the reduction of occupational segregation, the introduction or expansion of parental leave, flexible working arrangements, such as voluntary part-time work, tele-working and other home-based work; (n) Encourage men, through training and education, to fully participate in the care and support of others, including older persons, persons with disabilities and sick persons, in particular children and other dependants; (o) Encourage the active involvement of men and boys, through education projects and peer-based programmes, in eliminating gender stereotypes as well as gender inequality, in particular in relation to sexually transmitted infections, including HIV/AIDS, as well as their full participation in prevention, advocacy, care, treatment, support and impact evaluation programmes; (p) Ensure men’s access to and utilization of reproductive and sexual health services and programmes, including HIV/AIDS-related programmes and services, and encourage men to participate with women in programmes designed to prevent and treat all forms of HIV/AIDS transmission and other sexually transmitted infections; 10