E/2005/27 E/CN.6/2005/11 women and girls for prostitution and other forms of commercialized sex, forced marriage and forced labour, including by strengthening existing legislation with a view to providing better protection of the rights of women and girls and to punishing perpetrators, through both criminal and civil measures; (c) Criminalize trafficking in persons, especially women and girls, in all its forms and condemn and penalize traffickers and intermediaries, while ensuring protection and assistance to the victims of trafficking, with full respect for their human rights; (d) Adopt or strengthen and enforce legislative or other measures, such as educational, social and cultural measures, including through bilateral and multilateral cooperation, to deter exploiters and eliminate the demand that fosters trafficking of women and girls for all forms of exploitation; (e) Conclude bilateral, subregional, regional and international agreements to address the problem of trafficking in persons, especially women and girls, including mutual assistance treaties, agreements and memorandums of understanding to enhance law enforcement and judicial cooperation, and specific measures aimed at reducing demand, as appropriate, to complement the United Nations Convention against Transnational Organized Crime25 and its Protocol to Prevent, Suppress and Punish Trafficking in Persons, Especially Women and Children;24 2. Also calls upon Governments, and encourages civil society to: (a) Take appropriate measures to raise public awareness of the issue of trafficking in persons, particularly in women and girls, including addressing the demand side of the problem, publicizing laws, regulations and penalties relating to this issue and emphasizing that trafficking is a crime, in order to eliminate the demand for trafficked women and girls, including by sex tourists; (b) Implement educational programmes, including at the local level, in order to raise awareness of the negative consequences of trafficking in women and girls, including its links to commercial sexual exploitation, organized crime and harmful public health effects, such as the spread of HIV/AIDS, and of the rights and needs of trafficked women and girls; (c) Undertake research on best practices, methods and strategies, information and mass media campaigns and social and economic initiatives to prevent and combat trafficking in women and girls, in particular to eliminate the demand; 3. Encourages Governments to intensify collaboration with nongovernmental organizations in order to develop and implement comprehensive programmes, including programmes to provide shelter and helplines to victims or potential victims of trafficking and effective counselling and training for the social and economic reintegration of the victims into society; 4. Encourages the business sector, in particular the tourism industry and Internet providers, to develop or adhere to codes of conduct, with a view to preventing trafficking in persons and protecting the victims of such traffic, especially with regard to commercial sexual exploitation, and promoting their rights, dignity and security, including through collaboration with governmental and nongovernmental organizations. 14