E/2014/27 E/CN.6/2014/15 (vv) Strengthen and support the contributions of rural women to the agricultural sector and to enhancing agricultural and rural development, including small-scale farming, and ensure that women have equal access to agricultural technologies, through investments and transfer of technology on mutually agreed terms, and innovation in small-scale agricultural production and distribution, and address the existing gaps in and barriers to trading their agricultural products in local, regional and international markets; (ww) Strengthen international cooperation, including the role of NorthSouth, South-South and triangular cooperation, bearing in mind that SouthSouth cooperation is not a substitute for, but rather a complement to, NorthSouth cooperation, and invites all Member States to enhance South-South and triangular cooperation focusing on shared development priorities, with the involvement of all relevant stakeholders in government, civil society and the private sector, while noting that national ownership and leadership in this regard are indispensable for the achievement of gender equality and the empowerment of women and girls; (xx) Recognize the important role the media can play in the elimination of gender stereotypes and, to the extent consistent with freedom of expression, increase the participation and access of women to all forms of media, and encourage the media to increase public awareness of the Beijing Platform for Action, the Millennium Development Goals, gender equality and the empowerment of women and girls; Maximizing investments in gender equality and the empowerment of women (yy) Increase and ensure the effectiveness of financial resources across all sectors to achieve gender equality, the empowerment of women and the realization and enjoyment of women’s and girls’ human rights through mobilization of financial resources from all sources, including domestic resource mobilization and allocation and increased priority to gender equality in official development assistance, and the creation of voluntary innovative financing mechanisms, as appropriate; (zz) Urge developed countries that have not yet done so, in accordance with their commitments, to make concrete efforts towards meeting the target of 0.7 per cent of their gross national product for official development assistance to developing countries and the target of 0.15 to 0.20 per cent of their gross national product for official development assistance to least developed countries, and encourage developing countries to build on the progress achieved in ensuring that official development assistance is used effectively to help meet development goals and targets and help them, inter alia, to achieve gender equality and the empowerment of women; (aaa) Recognize that the long-term sustainability of debt depends on, inter alia, economic growth, the mobilization of domestic and international resources, export prospects of debtor countries, sustainable debt management, sound macroeconomic policies that also support job creation, transparent and effective regulatory frameworks and success in overcoming structural development problems, and hence on the creation of an enabling international environment that is conducive to sustainable development, gender equality and the empowerment of women; 14-02869 23/95