E/1999/27 E/CN.6/1999/10 (k) Engage the media in dialogue aimed at re-examining gender stereotypes and negative portrayal of both women and men; (l) Create and strengthen collaborative relationships with the private sector, including through initiating advocacy dialogue and advising private companies to address the issues affecting women in the paid labour force, and set up ways and means to promote equality of women and men. 3. Actions to be taken by the international community, including the United Nations system (a) Implement Economic and Social Council agreed conclusions 1997/2; (b) Implement fully the revised system-wide medium-term plan for the advancement of women (1996–2001); (c) Ensure that individual managers are held accountable for implementing the strategic plan of action for the improvement of the status of women in the Secretariat (1995–2000) within their areas of responsibility, and that heads of departments and offices develop gender action plans which establish concrete strategies for the achievement of gender balance in individual departments and offices, with full respect for the principle of equitable geographical distribution and in conformity with Article 101 of the Charter of the United Nations, so as to ensure, as far as possible, that the appointment and promotion of women will not be less than 50 per cent, until the goal of 50/50 gender distribution is met; (d) Request the Administrative Committee on Coordination Inter-Agency Committee on Women and Gender Equality to continue its work to implement the Beijing Platform for Action and to promote the integration of a gender perspective in the implementation and follow-up to major United Nations conferences and summits; (e) Support the implementation of the Beijing Platform for Action, including through support for the important activities of the United Nations Development Fund for Women and the International Research and Training Institute for the Advancement of Women in the fulfilment of their respective mandates; (f) Support national Governments in their efforts to strengthen national mechanisms through official development assistance (ODA) and other appropriate assistance; (g) Encourage multilateral, bilateral, donor and development agencies to include in their programmes of assistance, activities that strengthen national machineries; (h) Encourage Governments and national machineries to undertake wide consultations with their civil societies when providing information on gender and women’s issues to relevant international bodies; (i) Document and publish “good practices”, and provide logistical support and ensure equal access to information technology wherever appropriate. In this regard, the offices of United Nations resident coordinators, in particular the women in development programmes and gender units, should play a critical role; (j) Develop and disseminate gender-disaggregated data and qualitative performance indicators to ensure effective gender-sensitive planning, monitoring, evaluation and implementation of programmes; (k) Encourage multilateral development institutions, bilateral donors, and international non-governmental organizations to make available methodology already 22