(c) Create and improve training and education pro- (j) Develop and utilize a variety of methods in public grammes to enhance awareness and knowledge among men and women of their roles as parents, legal guardians and caregivers and the importance of sharing family responsibilities, and include fathers as well as mothers in programmes that teach infant childcare development; information campaigns on the role of men and boys in promoting gender equality, including through approaches specifically targeting boys and young men; (k) Engage media, advertising and other related profes- sionals, through the development of training and other programmes, on the importance of promoting gender equality, non-stereotypical portrayal of women and girls and men and boys and on the harms caused by portraying women and girls in a demeaning or exploitative manner, as well as on the enhanced participation of women and girls in the media; (d) Develop and include in education programmes for parents, legal guardians and other caregivers information on ways and means to increase the capacity of men to raise children in a manner oriented towards gender equality; (e) Encourage men and boys to work with women and girls in the design of policies and programmes for men and boys aimed at gender equality and foster the involvement of men and boys in gender mainstreaming efforts in order to ensure improved design of all policies and programmes; (l) Take effective measures, to the extent consistent with freedom of expression, to combat the growing sexualization of, and use of pornography in, media content and in the rapid development of information and communications technology, encourage men in the media to refrain from presenting women as inferior beings and exploiting them as sexual objects and commodities, combat information and communications technology and mediabased violence against women, including criminal misuse of information and communications technology for sexual harassment, sexual exploitation and trafficking in women and girls, and support the development and use of such technology as a resource for the empowerment of women and girls, including those affected by violence, abuse and other forms of sexual exploitation; (f) Encourage the design and implementation of programmes at all levels to accelerate a sociocultural change towards gender equality, especially through the upbringing and educational process, and by changing harmful traditional perceptions of and attitudes regarding male and female roles in order to achieve the full and equal participation of women and men in society; (g) Develop and implement programmes for pre- schools, schools, community centres, youth organizations, sport clubs and centres and other groups dealing with children and youth, including training for teachers, social workers and other professionals who deal with children, in order to foster positive attitudes and behaviours on gender equality; (m) Adopt and implement legislation and/or policies to close the gap between women’s and men’s pay and promote reconciliation of occupational and family responsibilities, including through the reduction of occupational segregation, the introduction or expansion of parental leave, flexible working arrangements, such as voluntary part-time work, tele-working and other home-based work; (h) Promote critical reviews of school curricula, textbooks and other information education and communication materials at all levels in order to recommend ways to strengthen the promotion of gender equality that involves the engagement of boys as well as girls; (n) Encourage men, through training and education, to fully participate in the care and support of others, including older persons, persons with disabilities and sick persons, in particular children and other dependants; (i) Develop and implement strategies to educate boys and girls and men and women about tolerance, mutual respect for all individuals and the promotion of all human rights; (o) Encourage the active involvement of men and boys, through education projects and peer-based 2