women and girls and men and boys, to address gender stereotypes in the context of equal sharing of responsibilities between women and men, including caregiving in the context of HIV/AIDS; direction and guidance, research and development of, and access to, new, safe, quality and affordable HIV/ AIDS prevention products, diagnostics, medicines and treatment commodities, including female-controlled methods, and new preventive technologies and microbicides and AIDS vaccines; ( qq) Take measures to increase the participation of men in caregiving both within households and in care professions, such as information and awareness campaigns, education and training, school curriculum, peer programmes and government policies to promote men’s participation and responsibilities as fathers and caregivers, and to encourage men and boys to become agents of change in promoting the human rights of women and in challenging gender stereotypes, in particular as they relate to men’s roles in parenting and infant development; (mm) Strengthen, expand, improve and promote the accessibility of quality comprehensive public health care and services, including community-based health services specifically related to the prevention and treatment of HIV/AIDS, including for people with disabilities, as well as hospital and hospice-based care, and psychosocial support services, and increase the number of professional health-care providers, especially in rural areas, to alleviate the current burden on women and girls who provide unpaid care services in the context of HIV/AIDS; (rr) Address gender stereotypes in the context of equal sharing of responsibilities between women and men by encouraging media to promote gender equality and the non-stereotypical portrayal of women and girls and men and boys, and by carrying out and publishing research on views, especially of men and boys, on gender equality and perceptions of gender roles, as well as by assessing the impact of efforts undertaken in achieving gender equality; (nn) Design and implement programmes, including awareness-raising programmes, to promote the active involvement of men and boys in eliminating gender stereotypes as well as gender inequality and gender-based violence and abuse, and educate men, including young men, to understand their role and responsibility in the spread of HIV/AIDS and in matters related to their sexuality, reproduction, child-rearing and the promotion of equality between women and men and girls and boys, and enable women and men to adopt safe and responsible, non-coercive sexual and reproductive behaviour, including increased access to an appropriate and comprehensive package of prevention programmes and support, to prevent the transmission of HIV and other sexually transmitted infections, including through increased access to education, including in the areas of sexual and reproductive health, for young people, and encourage the full participation of men and boys in caregiving, prevention, treatment, support and impact evaluation programmes; (ss) Develop strategies to eliminate gender stereotypes in all spheres of life, including in public and political life, and foster the positive portrayal of women and girls as leaders and decision-makers at all levels and in all areas, to achieve the equal sharing of responsibilities between women and men; (tt) Encourage and support men and boys to take an active part in the prevention and elimination of all forms of violence, especially gender-based violence, including by developing strategies to eliminate gender stereotypes and by developing programmes that promote respectful relationships, and rehabilitate perpetrators as part of a strategy of zero tolerance for violence against women and girls; (oo) Develop and implement appropriate policies and programmes to address stereotypical attitudes and behaviours to promote the equal sharing of responsibilities between women and men across the life cycle; (uu) Conduct research and collect sex- and age-dis- aggregated data and develop gender-sensitive indicators, as appropriate, to inform policymaking, conduct assessments in a coordinated manner, and measure progress in the sharing of responsibilities between women and men, including in the context (pp) Develop gender-sensitive education and training programmes, including for educators at all levels, aimed at eliminating discriminatory attitudes towards 6