(j) To prevent and protect children from bullying, including cyberbullying and other online risks such as sexual violence and online exploitation, by generating statistical information, promptly and adequately responding to such acts, providing appropriate support and counselling to children affected by and involved in bullying, recognizing the important role that schools can play in preventing and responding to such incidents and in promoting online safety, through close collaboration between governments, teachers, parents, communities, the private sector, civil society, non-governmental organizations and children themselves;