20. Further urges Governments, in cooperation with intergovernmental, non-governmental and private sector organizations, to support and allocate resources to strengthen preventive action, in particular education for women and men, as well as for girls and boys, on human rights, gender equality, self-respect and mutual respect, and campaigns carried out in collaboration with civil society and the private sector to increase public awareness of the issue at the national and grass -roots levels, including awareness-raising campaigns against human trafficking and slavery, including modern slavery, targeted at groups that are at increased risk of becoming victims of human trafficking, as well as at those who may fuel the demand that contributes to human trafficking;