20. Further urges Governments, in cooperation with intergovernmental and non-governmental organizations, to support and allocate resources to strengthen preventive action, in particular education for women and men, as well as fo r girls and boys, on gender equality, self-respect and mutual respect, and campaigns, carried out in collaboration with civil society, to increase public awareness of the issue at the national and grass-roots levels, including awareness-raising campaigns against trafficking and modern slavery targeted at groups that are at increased risk of becoming victims of trafficking, as well as at those who may fuel the demand for the exploitation of trafficked persons and/or their labour;