Accelerating efforts to eliminate violence against women: engaging men and boys in preventing and responding to violence against all women and girls (2017), para. 38
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(h) Developing, investing in and implementing evidence-based policies, strategies and programmes, and awareness-raising campaigns to promote respectful relationships, provide positive role models for gender equality and encourage men and boys, alongside women and girls, to see themselves as agents and beneficiaries of the elimination of all forms of discrimination and violence against women and girls;