International cooperation against the world drug problem (2000), para. 130
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17. Objective 11. To undertake public information campaigns aimed at the population in general to promote health, raise awareness in society and improve people’s understanding of the drug problem in the community and of the need to curb that problem, to evaluate those campaigns by establishing a follow-up system to determine their impact and to carry out research into the requirements of particular population groups, such as parents, teachers, community leaders and drug users, with regard to information on drugs and services. That would entail the following: