The first decade of the mandate of the Special Rapporteur on trafficking in persons, especially women and children 2014, para. 58
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Public awareness. Awareness-raising campaigns can be an important method of prevention on two levels: first, by working with at-risk communities to warn them of the dangers of trafficking and second, by sensitizing the public in countries of destination to the plight of trafficked persons and informing them about their in role in prevention. However, the Special Rapporteur has noted that public awareness campaigns are sometimes crude in conception and execution, employing sensationalist scare tactics or designed simply to stop people from moving. There has also been very little critical examination of the effect of such campaigns, including the unintended negative effects that have been anecdotally noted by the Special Rapporteur in the course of her work, pointing to a need for all countries to monitor and regularly evaluate the impact of their prevention efforts.
Legal status
Non-negotiated soft law
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Special Rapporteur on trafficking in persons, especially in women and children