Follow-up to the Second World Assembly on Ageing (2010), para. 16
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12. Also calls upon Member States to strengthen and incorporate a gender perspective into all policy actions on ageing, as well as to eliminate and address discrimination on the basis of age and gender, and recommends that Member States engage with all sectors of society, including women’s groups and organizations of older persons, in changing negative stereotypes about older persons, in particular older women, and promote positive images of older persons;