Hate speech and incitement to hatred against minorities in the media 2015, para. 70
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Representation of minority groups in mainstream media is essential to ensure diversity in content and in the make-up and structures of media bodies themselves. However, this is hindered by the constant struggle of media organs to survive in competitive marketplaces where priorities are to reach maximum audiences and advertisers. The perception is that those goals can be best achieved by catering to the needs and interests of majority populations, so minority interests, voices and opinions tend be marginalized. The recruitment of journalists and media workers with diverse ethnic, religious and linguistic backgrounds in today's multicultural societies is a pressing need to achieve a more objective and "stereotype-free" media.