A/71/282 age, and for breastfeeding to continue alongside appropriate complementar y foods preferably until 2 years of age. 49 65. The protection and promotion of breastfeeding is also enshrined in the International Code of Marketing of Breast-milk Substitutes, adopted by the World Health Assembly in 1981. The Global Strategy for Infant an d Young Child Feeding, adopted in 2002, sets out the obligations of States to develop, implement, monitor and evaluate comprehensive national policies addressing infant and young child feeding, accompanied by a detailed action plan. 66. Article 12 of the Convention on the Elimination of All Forms of Discrimination against Women obliges States to ensure appropriate services during pregnancy and lactation. Unfortunately, it fails to protect a woman ’s individual right to adequate food and nutrition beyond the parameters of pregnancy and breastfeeding. Considering their increased sensitivity to malnutrition, it is vitally important to ensure this right. B. Corporate responsibility 67. Placing nutrition governance within the human rights framework also underlines the responsibility of corporations in the food and nutrition industry to respect human rights and to contribute to equitable access to nutritious foods. Such responsibility is implied in the Universal Declaration of Human Rights, which underlines that “everyone has duties to the community” (art. 29) and that groups and persons must refrain from activities causing encroachment on the rights enshrined in the Declaration (art. 30). 68. The Guiding Principles on Business and Human Rights, endorsed by the Human Rights Council in 2011, formally recognize the responsibility of enterprises to avoid infringing on the human rights of others and to address adverse human rights impacts with which they are involved. 50 Logically, this responsibility includes the adverse impacts of the food industry with respect to the right to adequate food. 69. In the technical guidance on the application of a human rights -based approach to the implementation of policies and programmes to reduce and eliminate preventable mortality and morbidity of children under 5 years of age (A/HRC/27/31) Member States are urged to regulate private actors over which they exercise control, including producers and marketers of breast milk substitutes and other relevant companies (para. 70 (g)). The Committee on the Rights of the Child, in its general comment No. 15, also calls upon private companies to comply with the International Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions. In its most recent resolution on ending inappropriate promotion of foods for infants and young children, adopted in May 2016, the World Health Assembly called upon manufacturers and distributors of foods for infants and young children to end all forms of inappropriate promotion. __________________ 49 50 16-13441 See general comment No. 15 of the Committee on the Rights of the Child. Through their mention in that general comment, both the Global Strategy for Infant and Young Child Feeding and the International Code of Marketing of Breast-milk Substitutes have been integrated into the international human rights system. Principle 11. 17/24