A/RES/54/132 Page 15 provide, in particular, drug-abusing offenders held in prison with services to enable them to overcome their dependence and to facilitate their reintegration in the community. That would entail the following: (a) Impact. A reduction of drug abuse among offenders and, where appropriate, positive social integration or reintegration; (b) Outputs. Comprehensive drug prevention, education, treatment, rehabilitation and social integration programmes for offenders; (c) National action. Cooperation among institutions and organizations, both governmental and nongovernmental, offering health, social, justice, correctional, vocational training and employment services in order to provide preventive care, education, treatment and rehabilitation for offenders and, where appropriate, programmes to enable their integration into the community; (d) International and regional action. The United Nations International Drug Control Programme and other relevant international and regional organizations to facilitate the sharing of information on best strategies. VI. SENDING THE RIGHT MESSAGE 17. Objective 11. To undertake public information campaigns aimed at the population in general to promote health, raise awareness in society and improve people’s understanding of the drug problem in the community and of the need to curb that problem, to evaluate those campaigns by establishing a follow-up system to determine their impact and to carry out research into the requirements of particular population groups, such as parents, teachers, community leaders and drug users, with regard to information on drugs and services. That would entail the following: (a) Impact. Enhanced knowledge and awareness of the drug problem, of the need to take action and of the available support mechanisms; (b) Outputs. Appropriately targeted public information campaigns based on knowledge acquired from research to promote greater awareness of the drug problem and to provide information on available resources and services; (c) National action. Assessing needs and including and evaluating public information activities as part of national drug strategies; (d) International and regional action. The United Nations International Drug Control Programme and other relevant international and regional organizations to facilitate the sharing of information on best strategies. 18. Objective 12. To develop information campaigns that are relevant and precise so that they take into account the social and cultural characteristics of the target population. That would entail the following: (a) Impact. Increased knowledge and awareness among drug users and specific social and cultural groups about drugs and the adverse health and social consequences of drug use, as well as the availability of services; /...