A/RES/54/132 Page 16 (b) Outputs. Effective and culturally appropriate information campaigns that encourage and help drug users to reduce their involvement with drugs and prevent or reduce adverse health and social problems and inform them about available services; (c) National action. Providing information on drugs and drug abuse and on how to obtain help for those most in need, in particular drug users. Information should be based on knowledge acquired from research and developed in collaboration with the target audience; (d) International and regional action. The United Nations International Drug Control Programme and other relevant international and regional organizations to facilitate the sharing of information on best strategies. 19. Objective 13. To promote information, education and communication programmes for social mediators, for example, political, religious, education, cultural, business and union leaders, peer educators and representatives of non-governmental organizations and the media worldwide, so that they may convey appropriate and accurate messages about drug abuse. That would entail the following: (a) Impact. Enhanced knowledge and skills among social mediators in conveying information about drug abuse; (b) Outputs. Programmes and other activities to inform and educate social mediators and to develop their communication skills; (c) National action. Developing training strategies for social mediators; (d) International and regional action. The United Nations International Drug Control Programme and other relevant international and regional organizations to facilitate the sharing of information on best strategies in this field. VII. BUILDING ON EXPERIENCE 20. Objective 14. To train planners and practitioners of governmental agencies, non-governmental organizations, the private sector, and others within the community on a permanent basis in all aspects of demand reduction activities and strategic programming by identifying local, national, subregional and regional human resources and using their experience in the design of programmes in order to guarantee their continuity and to create and strengthen regional, subregional, national and local training and technical resource networks and, with the possible assistance of regional and international organizations, to facilitate the exchange of experiences and expertise by encouraging States to include demand reduction personnel from other States in training programmes that they have developed. That would entail the following: (a) Impact. Improved knowledge and skills of practitioners in demand reduction, facilitating the development of more efficient, effective and sustainable services; (b) Outputs. Strategies for the development and expansion of the pool of technical expertise supporting planning, implementing, monitoring and evaluation of national demand reduction programmes; /...